Tell us about the business.
Growth Rec is a recruitment and marketing agency that combines the best strategies from both industries to attract and retain top-tier talent.
By working closely with our clients, we create compelling employer brands that not only attract talent but also build workplaces where people want to stay – turning businesses into employers of choice.
Our Core Services include targeted recruitment and headhunting strategies, marketing and social media strategy and management, film production and employer branding content.
How long have you been doing business?
With a combined twenty years of industry experience, we launched Growth Rec two years ago. After listening to our clients, we recognised that traditional recruitment methods were falling short. This led us to take a step back, rethink the fundamentals, and develop a more holistic, brand-driven approach to attracting and retaining top talent.
How many people work for the business?
Our team consists of four dedicated professionals, each bringing expertise in both recruitment and marketing within the mining and civil industries. Together, we combine industry knowledge with strategic insight to deliver impactful talent and branding solutions.
Describe a typical day at ‘The office’.
Every day is dynamic, fast-paced and centered around our clients. Our team thrives in an energetic environment, collaborating to develop strategic solutions that help businesses build strong employer brands. With a passion for delivering real impact, we stay focused on creating workplaces that attract and retain top talent.
What’s the best thing about the business?
The best thing about Growth Rec is our genuine passion for the industry, our clients, and our candidates. We go beyond traditional recruitment by building true partnerships, integrating seamlessly into each business rather than acting as an external provider. Our focus is on creating sustainable employer brands that reduce long-term recruitment costs and drive lasting success.
What are the biggest challenges facing your business?
Our biggest challenge is shifting industry perceptions – recruitment isn’t just about filling a seat; it’s about showcasing a company’s journey, strategy and vision to attract top-tier talent. By focusing on a long-term fit rather than quick hire, we help businesses reduce turnover costs and build stronger, more engaged teams.
What is the biggest opportunity for your business right now?
The biggest opportunity for our business right now lies in leveraging the power of recruitment and marketing strategies combined. By showcasing our clients’ achievements and positive contributions, we can enhance brand perception, increase market visibility, and drive long term talent attraction and retention.
What is the business most proud of?
We take the most pride in redefining how businesses attract and retain talent. By shifting the focus from short-term recruitment to long-term brand strategy, we’ve helped our clients’ become employers of choice. Seeing businesses thrive with stronger teams, reduced turnover, and a positive industry reputation is what drives us every day.
Community or other causes close to its heart and values?
With values rooted in camaraderie, grit and reliability, we naturally align with communities and causes that embody resilience, teamwork and trust. We strongly support initiatives that foster mental health awareness in high-pressure industries, skills development for future tradespeople, and support networks for workers in mining and civil sectors.
