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Meet Normal: A Simplified New Sex-Toy Shop Helping Women Embrace Self-Pleasure – Broadsheet

“This is a form of self-care, empowerment and a form of pleasure you should have access to,” says the founder. Take a quiz to find out which of the six toys will…



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Sex toys have been around for thousands of years, and if the spike in sales during the pandemic is anything to go by, theyre going to be here for many more.
But why is it so confronting and embarrassing to buy one?
Its a pretty common thing now, but the experience of trying to buy one feels like it hasnt caught up to that at all, says Lucy Wark, founder of sex and wellbeing startup Normal. It still feels like pink and purple dildos

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