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Kim Kardashian and Urban Outfitters helped Afterpay leap into the US millennial market – ABC News

Afterpay now has more than 13 million active users around the world, while Zip has almost 6 million, and both are growing fast in the US market.

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When Nick Molnar and Anthony Eisen co-founded Afterpay more than five years ago, no one could have expected that the company’s market valuation would be nearing $40 billion today.
Thanks to a growing global base of millennials and Gen Z customers who keep ditching their credit cards in favour of the buy now, pay later platform, Afterpay has become the new darling of Australia’s share market.
As the COVID-19 pandemic locked down much of the world and turned more people toward online shopping, Afterpay’s…

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