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Comyn’s new plan to entrench CBA’s dominance – The Australian Financial Review – The Australian Financial Review

Having simplified Commonwealth Bank’s structure and its operations, Matt Comyn is further differentiating the bank from its rivals.

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Rather, Comyn sees these as a suite of products and services that harness digital technology to increase customisation and personalisation, boost engagement and generally make customers more rusted on to the CBA ecosystem.
With CBA already miles ahead in terms of the percentage of customers who call the bank their main financial institution it has a 34.4 per cent share, way ahead of its nearest rival at 16.7 per cent its a plan designed to make the job of closing the gap to the countrys biggest…

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