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Lorna Jane’s virus-killing clothes claims false, experts say – Daily Mercury

Lorna Jane’s claims its clothing could eliminate COVID-19 will be proven false by scientific experts testifying for the competition watchdog, a court has heard.

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Women’s sportswear retailer Lorna Jane’s “breathless” claims that its clothing can eliminate COVID-19 and prevent its spread will be proven false by scientific evidence given by experts testifying for the competition watchdog, a court has heard.
The Australian Competition and Consumer Commission has asked the Federal Court to order Brisbane-based Lorna Jane Pty Ltd, and its director and founder Lorna Jane Clarkson, to pay a fine for misleading women to buy their brand thinking they would be given…

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