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Coon Cheese changes name to Cheer Cheese, pledging to ‘build a culture of acceptance’ – ABC News

Cheer Cheese will hit supermarket shelves in July, following criticism over the racist connotations of its previous name.



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Coon Cheese has been renamed Cheer Cheese after a long campaign by activists who said it had racist connotations.
Key points:

  • Saputo Dairy Australia said the name change would reinforce values of acceptance and respect
  • The company’s website previously said the cheese was named after Edward Coon, who holds a patent for a cheese-making process
  • But Dr Hagan said his research showed Mr Coon was an uneducated factory worker added to the patent 10 years after the cheese was sold

Saputo Dairy Australia,…

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