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News payments to take into account the ‘eyeballs’ Google, Facebook bring – Sydney Morning Herald

The amount of money publishers receive from Google and Facebook for their content may be offset against the value of the online traffic they get from the tech giants….

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Mr Frydenberg, who will table legislation to give effect to the code on Wednesday, said it would ensure compensation could go only “one way” in the direction of media businesses but indicated the payment could be diluted as a result of the value exchange.
“The money can only go from the digital platforms to the traditional news media businesses,” he said on Tuesday. “But the arbiters need to take into account the benefits the traditional news media businesses get by having eyeballs on their product…

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