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WBBL, ODIs show cricket passed its post-coronavirus tests of TV popularity with flying colours – ABC News

Outstanding TV audience figures for the WBBL final and the first two men’s ODIs illustrate cricket’s value as a broadcast product, writes Offsiders columnist Richard…

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The 10cc song Dreadlock Holiday is often used in cricket promotions with the line “I don’t like cricket, I love it!” apparently reflecting a devotion to the summer game.
Usually ignored is that the tourist in Jamaica, who utters the famous line, does so at knifepoint during a mugging and only feigns a love for cricket and reggae to avoid being robbed, or worse.
Yet it turns out to the apparent surprise of those who have paid hundreds of millions to broadcast the game you don’t have to put a blade…

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