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Facebook apologises for misleading advertisers – Sydney Morning Herald

The social media giant has been forced to offer free ‘credits’ to Australian advertising clients after feeding them faulty data for more than a year.

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Facebook fed inaccurate information to local advertisers for more than a year and is being forced to repay them, casting further doubt over the accuracy of the way the US tech platform collects data.
The tech giant, which has been criticised several times in the last few years over the reliability of its data, is giving free “credits” to multiple local advertisers after it realised it was miscalculating metrics such as the amount of people clicking on an ad on Facebook’s app or how much users prefer…

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