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Inner Health Plus’ blue bugs get a refresh in new campaign from VMLY&R – Mumbrella

Inner Health Plus’ blue bugs have a new look and have taken over the command centre of the body.The new campaign from VMLY&R launches the brand platform ‘Listen…

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Inner Health Plus blue bugs have a new look and have taken over the command centre of the body.
The new campaign from VMLY&R launches the brand platform Listen to your gut, explaining gut health can have broader effects than just one-off digestive issues.
People think your brain controls everything. But really, your gut is the command centre for your body. It plays a big part in how you feel. And when your gut is feeling off, you can feel off. So weve moved the narrative away from probiotics to…

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