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Apple’s multi-pronged iPhone play could be a hit with customers – Sydney Morning Herald

By pitching to both the low and high ends of the market, Apple has a chance to scoop up an even bigger share of the smartphone pie.



“A smaller premium model with a mid-level price could be a huge seller for Apple in Australia, as it brings together multiple customer segments.”
Earlier this year Apple launched the iPhone SE at $749, a small retro-styled phone aimed at those with older models who needed an upgrade. But a smaller iPhone 12 might prove to be an even bigger draw for potential upgraders, especially if it’s priced low enough.
According to Telsytes data, around half of all iPhones sold during the first half of 202…

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