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Behind brand Byron Bay: How coronavirus exposed the town’s weakness – ABC News

Like a farmer with only one crop, Byron Bay’s reliance on international tourists left many local businesses perilously exposed when the COVID-19 pandemic hit.

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September 28, 2020 05:01:40
The Byron Bay of our Instagram feeds is as beautiful as ever. But take a trip to the coastal town, and you’ll find businesses in peril, and locals running out of money.
Byron’s glamour and affluence are world-renowned, fuelled by celebrities and Instagram influencers who have pushed the town’s utopian image to the world.
But that image hides inequality and hardship intensified by the coronavirus recession.
Before COVID-19, median house prices exceeded Sy…

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