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Mulan release on Disney+ marks the end of business as usual for movies – Sydney Morning Herald

Circumstances have forced Disney’s hand, but they have also given the studio enormous licence to experiment – and the whole movie business is watching.

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It used to be the kiss of death for any movie the dreaded “straight to video” (and, later, DVD or digital) tag. But the release on Friday of Mulan on Disney+ may mark the moment the straight-to-digital strategy went from $2 shop to upmarket boutique, and not just because it will cost you $34.99 (on top of your $8.99 monthly subscription) to watch at home.
The straight-to release has had a reputational makeover in the past few years, thanks to big-name directors making movies for Netflix et al. …

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