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JB Hi-Fi profits: Clever trick retailer used to boost sales – NEWS.com.au

JB Hi-Fi profits: Clever trick retailer used to boost sales

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You have to see what happened to JB Hi-Fi during lockdown. The tech retail chain just reported its profits for the last financial year, and it turns out that for them lockdown was an all-you-can-eat buffet, a carnival, a giant bacchanalian feast of profit.Look at this chart. It shows sales growth in the four quarters of last financial year. The first three quarters were very strong, but the last quarter, covering April, May and June? It went off. Total sales went up 31.4 per cent.
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