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Why is the ACCC taking Google to court and what could it mean for ads on the internet? – The Guardian

Australia’s competition watchdog is challenging how the tech giant tracks users online

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The Australian competition watchdog has taken Google to court over terms and conditions users agreed to back in 2016 related to how the tech company tracks users across the internet. What is Google doing, and what could it mean for ads on the internet?
What does the ACCC allege Google has done?
In 2008, Google bought DoubleClick, an advertising company that tracked users on sites across the internet in order to serve ads to them.
Most people would recognise this when theyre looking at shoes o…

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