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Coles ditches plastic toys for books in new collectibles campaign – Sydney Morning Herald

Supermarket giant Coles has pressed ahead with its latest collectibles range, saying there’s no indication of fatigue among shoppers just yet.



“We’ve really listened, and it was a really key thing in formulating this program,” Ms Ronson said. “We don’t think people will want to recycle the books we think they’ll want to keep them, but they can recycle them at home if they wish to.”
Ms Ronson said the new campaign had been in the works long before the onset of COVID-19, and despite the pandemic, she believed the timing was “quite good” for a new campaign given the amount of time parents were spending with their children.
Analysts had …

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