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#Love NSW



The entire NSW tourism industry has been impacted by the devasting bushfires and drought. It’s time for everyone to give NSW a helping hand! 

As part of the NSW government’s disaster recovery plan for tourism regions is the new marketing campaign; Now’s The Time To Love NSW. A social media led, community-driven initiative that aims to encourage people to make holiday plans in NSW, inspire them to capture their favourite NSW holiday spots and ‘share the love’ by posting authentic images with the tag, #LoveNSW. 

NSW has always had a vibrant tourism industry and many regional communities rely heavily on the income it provides. It’s tourism that keeps these towns alive. We can all help by taking a getaway that gives back by staying, eating and shopping in NSW. Take a drive along the coast, head inland or explore some of the communities right on your doorstep.

And what’s not to love. The Blue Mountains, South Coast, Snowy Mountains, Country NSW, Sydney, Central Coast. The list of amazing destinations goes on and on. And of course, don’t forget our beautiful Hunter Valley!

One of the best ways to explore what NSW has to offer is on a road trip. Pile into the Kombi, caravan, ute or whatever your preferred mode of transport is and hit the road. There are so many touring routes to choose from or you can be truly adventurous and wing it!

When it comes to accommodation there’s options suitable for every family and every budget. From backpackers and hostels, to camping, to luxury resorts and hotels. How about trying a farm stay? These accommodations are located on working farms and some offer interactive experiences where you can feed animals, collect eggs and learn how a farm functions. 

In NSW we know how to have good time. Whether it’s a festival, concert, sporting match, expo, market or race day, you’ll be guaranteed to find an event to include in your holiday plans. Check out events calendars before planning your trip.

When it comes to things to do, NSW has it all. Arts and culture, Aboriginal heritage, adventure, sport, wildlife, nature, food and wine. 

Experience the winter wonderland that is the Snowy Mountains with skiing and snowboarding during the winter months. During the warmer months climb Australia’s highest peak Mt Kosciuszko or try your hand at fly fishing. 

If water sports are your thing, the beautiful NSW coast has everything. From deep sea fishing to paddle boarding to snorkeling. And don’t forget we have some of the best surfing beaches in the world.

With magnificent national parks covering nearly 5 million hectares of NSW, you’ll never run out of areas just waiting to be explored by foot, on 2 wheels or 4. Or even 4 hooves!

The list of things to do and see in NSW is endless! Can’t decide? Just grab a map and close your eyes and point. No matter where your finger lands we guarantee you’ll have an amazing time getting to know the people and the communities that make our state the best holiday destination in the world!

Get involved in the campaign by following these steps:
1. Make your hands into a heart shape
2. Take a photo with your heart in a NSW location
3. Share on your socials with #LoveNSW

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